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13 skills · Plain markdown · Nothing to install

Skills your coding
agent actually follows.

Your agent builds fast and sounds certain. That is exactly the problem. These are the methods we use on real client work, written as markdown your agent reads as it reaches each stage, so it builds in the right order instead of a confident wrong one.

Browse the skills → See the bundle
Works with Claude Code, Cursor, or any agent that reads files in your project
What you are actually buying

A skill is a file, not a plugin.

Every skill here is a folder of markdown. You drop it into your project, your agent reads it when it reaches that work, and it follows the procedure. No package to install, no account to create, nothing that breaks when a tool changes its API.

It also means you can read every word before you trust it, which is not true of most things people hand an agent.

Why they are separate files

An agent carrying the whole method at once buries the part you need. Each skill loads only when the build reaches the work it covers, so the useful thing is in context instead of somewhere in a wall of text.

Why they are worth money

Most build guides describe the happy path. These are largely a record of what went wrong on real launches and what it cost, so you do not pay for it twice.

Before anything

Where the project lives, and what only the owner can tell you.

Project Setup

$12 on its own

The most common project failure is no folder at all.

Create the project folder and its context structure before any build work starts. Ten minutes that decide whether the project is still navigable in three months.

What it prevents

Work happening in a scratch directory, decisions living in a chat history, and assets in a downloads folder. When the session ends, the project effectively ends with it.

  • The folder structure, with a reason for each part
  • Why context files beat one long document
  • Writing CLAUDE.md on day one, not at the end
  • Open items as a real tracked artifact
Included in the bundle →

Discovery

$19 on its own

The questions only the owner can answer, asked before they block you.

Gather what only the business owner can tell you, before any design or code, and produce the open-items list that tracks a project to launch.

What it prevents

A build that stalls three weeks in because nobody asked who controls the Google Business Profile, or what the licensing wording is allowed to say.

  • What to ask in the first conversation
  • Photography, specifically, and why it stalls builds
  • Tracking open items where the client can see them
  • The honest framing that gets answers faster
Included in the bundle →
Design

A design system derived from the brand, without opening Figma.

Design System Without Figma

$24 on its own

A logo pack and a color or two is the normal starting point. Most guidance pretends otherwise.

Derive a complete, buildable design system from whatever brand assets exist, with no comps and no designer.

What it prevents

A templated design where the accent color could be swapped for any other and nothing would feel wrong, which means no decision was ever made.

  • What to extract from a brand pack first
  • The eight decisions that constitute a design system
  • Writing them down as tokens immediately
  • Composition when you have no comp to follow
  • Where clients actually push back
Included in the bundle →
Content

URL structure and words that do not invent facts the business has to defend.

Content Architecture

$19 on its own

Service-area pages are where local sites quietly get filtered out of search.

Design the URL structure, service silo, and service-area pages for a local business without tripping Google near-duplicate filtering.

What it prevents

Twenty city pages that differ only by a swapped place name, which rank for nothing and can drag the rest of the site with them.

  • The silo, and the rule that makes or breaks it
  • How many area pages is too many
  • FAQs per category, not per service
  • Slugs are permanent, so decide once
  • Replacing an existing site without losing rankings
Included in the bundle →

Copywriting

$14 on its own

Invent aesthetic copy freely. Never invent a fact the business has to stand behind.

Write marketing copy for a local business without inventing claims the owner then has to defend to a customer, or a regulator.

What it prevents

A plausible guess about turnaround time, licensing or a guarantee shipping unnoticed, because a plausible guess is exactly what gets shipped unnoticed.

  • Where the line sits, concretely
  • Reviews and testimonials, and what is never acceptable
  • Page structure that works
  • Voice defaults and formatting conventions
Included in the bundle →
Build

The parts that decide whether the site feels premium or templated, and whether it is fast.

Motion and Polish

$24 on its own

The thing that makes sites look templated is not the color. It is the absence of a decision.

Make a site feel premium rather than generic, using motion deliberately, and decide whether to add an animation library at all.

What it prevents

Scroll effects that feel expensive on a laptop and break the page on a phone, and a hero that imports an animation library before the first paint.

  • Choosing a motion library, or not adding one
  • The rule that outranks every other motion decision
  • Killing motion on mobile, in CSS and in JS
  • Going wide on desktop without becoming unreadable
  • Video needs a poster, always
Included in the bundle →

Performance

$24 on its own

Most of the Lighthouse report is unscored. Optimizing it is time you do not get back.

Diagnose and fix Core Web Vitals on a marketing site, especially mobile LCP, by reading the breakdown before touching anything.

What it prevents

Days spent on "reduce unused JavaScript" while the actual problem is a hero video that is 76% of page weight.

  • What actually scores, and what does not
  • Reading the LCP breakdown before acting
  • Keeping animation libraries off the critical path
  • Preloading the LCP image, and responsive images
  • Background video, usually your largest asset
Included in the bundle →

Accessibility

$14 on its own

The failures that actually appear on marketing sites, not the whole WCAG surface.

Reach and hold a perfect accessibility score, and understand what the automated score still cannot tell you.

What it prevents

A hidden menu whose links are still focusable, icon buttons that only look labelled, and muted text that fails contrast at the size you shipped it.

  • Hidden things that are still focusable
  • aria-label on the wrong element
  • Contrast on muted text, with the arithmetic
  • Touch targets, and running both viewports
Included in the bundle →
Integrations

Leads that cannot vanish, and tracking that records what actually happened.

Lead Capture and CRM

$24 on its own

A CRM push that fails silently is worse than one that fails loudly.

Build lead capture that cannot silently lose a lead, and integrate a CRM over its API without coupling your site to it.

What it prevents

Leads arriving by email while the CRM quietly receives nothing for weeks, because the failure was correctly swallowed and nothing visibly broke.

  • Email as the safety net that always wins
  • Keeping the CRM swappable behind one call
  • OAuth refresh tokens: the failure that looks like success
  • Pinning the API version, and expecting drift
  • Verifying against production, end to end
Included in the bundle →

Crawlers and Pixels

$19 on its own

Creating a second analytics property next to a live one loses the history and reports on nothing.

Set up robots.txt, llms.txt, sitemaps and whatever marketing pixels the business already runs, reusing the accounts they own.

What it prevents

Conversion tracking that was never wired, so ad spend optimizes against a signal nobody is sending.

  • Asking what already exists before creating anything
  • Conversion tracking, the part that actually matters
  • robots.txt and llms.txt, with a worked example
  • Sitemaps that match the architecture
Included in the bundle →
Launch

Going live, and proving it works rather than assuming.

Deploy and Domain

$19 on its own

Every account in the owner name. Anything else holds a business hostage by accident.

Get the site onto a host, point a real domain at it, and hand over accounts the owner actually controls.

What it prevents

A cutover that takes the business email down with it, and a client who cannot access their own registrar a year later.

  • Ownership, settled before anything is created
  • Deploying early, to a preview URL
  • Environment variables that do not leak
  • Domain cutover without touching MX
  • The handover itself
Included in the bundle →

Launch Verification

$19 on its own

A build that compiles proves nothing about what a visitor receives.

Take a finished site live and prove it works, against the deployed site rather than the source.

What it prevents

A site that shipped with every lead form redirecting to a 404, unnoticed for weeks while ad spend kept running.

  • The pre-cutover checklist
  • DNS mechanics, and why resolvers disagree
  • Proving the new host works before DNS moves
  • What to verify in the first hour after launch
Included in the bundle →
Running a practice

Once one project works, the problem becomes all of them at once.

Multi-Client Workspace

$19 on its own

Three folders named for the same client, and the deployed code is in none of them.

Put every client project under one parent folder with a routing layer on top, so one chat can find any client and load only the context it needs.

What it prevents

An agent asked to fix the bug on a client site guessing which of four folders is live, editing a dead copy, and reporting success.

  • The roster that tells an agent what is live
  • One shape for every client, so one is all of them
  • Migrating in twenty minutes, not over a weekend
  • How to tell which folder is really deployed
Included in the bundle →
The whole method

The Site Build Playbook

All twelve build skills, the six phase folders that sequence them, and a reviewer that checks a phase against its own done list before you move on.

Bought separately the twelve build skills come to $231. Together they are $97.

Get all twelve for $97 →

Instant download. Nothing to install. Every future version included.

Free, no email required

Take these whether you buy anything or not.

The same material, in checklist form. Download them, or drop them straight into a project and let your agent work through them.

Free

Brand Assets to Request

What to ask a client for on day one, what to ask out loud because it is never in a file, and the two items that quietly sink projects.

Download the checklist ↓ Free

Client Discovery Questions

The questions only the owner can answer, including every operational fact you are not allowed to invent, and the framing that actually gets them answered.

Download the checklist ↓ Free

Pre-Launch and Deployment

Routing, content truthfulness, staging flags, account ownership, DNS cutover, and what to verify in the first hour after going live.

Download the checklist ↓ Free

Technical SEO, Crawlers and Pixels

robots.txt, llms.txt, sitemaps, canonicals, structured data, and the tracking check that matters: whether the conversion actually fires.

Download the checklist ↓ Free

Performance and Accessibility

What actually scores in a Lighthouse report, the levers in order, and the four accessibility failures that appear on every marketing site.

Download the checklist ↓
Getting started

Three steps, about a minute, no account anywhere.

1

Buy and download

The zip is on the thank-you page immediately, and the same link arrives by email. No login, no portal, no password to forget.

2

Drop it in your project

Unzip where you are working. Skills sit in .claude/skills/ and your agent finds them the way it finds the rest of your repo.

3

Point the agent at it

Tell it to read CLAUDE.md first. It loads each skill as it reaches that stage rather than carrying all of them at once.

Questions worth answering

Does this work with something other than Claude?

Yes. It is markdown. Anything that reads files in your project can follow it. It is written and tested against Claude Code, so that is the fit it was built for, but nothing in it is Claude specific.

Is this a template or a codebase?

Neither. There is nothing to npm install. It is the sequence, the decisions, and the specific mistakes that cost real money on real builds.

I only need one of these. Do I have to buy the bundle?

No. Each skill is priced on its own and stands on its own. The bundle exists because most of these problems arrive together, and because the six phase folders that sequence them are worth more than the skills separately.

Will it go out of date?

The parts tied to a specific tool will, eventually. Most of it will not. The order you do things in, the questions only an owner can answer, and the failures are not tied to a framework version. When something gets rewritten you get the new version at no cost.

What if it is not useful to me?

Email me and I will refund you. I would rather return the money than have it sitting in a folder you resent.

Can I see inside first?

Every skill above lists what it covers and the failure it exists to prevent. If you want to read a specific file before deciding, ask and I will send it.

Start with the one you need today.

You do not need the whole shelf. Take the skill that solves this week's problem, and see whether the method earns the next one.

Browse the skills → Ask me something first