Why Is My Site Bad on Mobile?
80% of contractor traffic is on a phone. 6 mobile killers and how to fix each.
Websites · SEO · Lead generation · For trades
The PlainTalk blog.
Practical guides on websites, local SEO, and lead generation for window cleaners, contractors, painters, and every home service trade. No jargon.
Latest · Conversion
Why Isn't My Website Converting?
Your site gets traffic but the phone isn't ringing. Here are the 7 reasons visitors leave without booking, with honest fixes for each.
Mobile
Paid Ads
Don't Send Ads to a Dead-End Site
The brutal math of spending on ads when your site converts at 1%. And how to fix it.
Paid Ads
Why the Landing Page Is the Most Important Part of Your Ads
The anatomy of a landing page that turns paid clicks into booked jobs. 6 elements, in order.
Pricing
Why Agencies Charge So Much for Contractor Websites
Most agencies charge contractors 3-5x what a site actually costs to build. Here's why and how we don't.
SEO Guide
Local SEO for Contractors: The Complete 2026 Guide
Step-by-step guide to ranking your contractor business on Google. The exact playbook we use.
Lead Generation
Why Your Contractor Website Isn't Getting Leads
The 6 most common mistakes and the exact fixes that took our clients to 40+ leads/month.
Need a website that actually gets leads?
Tell us about your business. We'll show you exactly how we'd get you found on Google.